Selling Your Home With Confidence!
Š 2019 john berger, inc. all rights reserved
DOING MORE FROM
FOR SALE TO SOLD
Welcome & Thank You! Thank you for taking the time to view our marketing proposal. It explains how you benefit from employing The Berger Team to sell your home. We are a husband and wife team with a large support staff. You get two Realtors for the price of one! You want maximum exposure of your home to the Hampton Roads marketplace and trusted real estate advisors who will competently represent you. Rest assured we will expertly market your home for sale and look out for your best interests throughout every step of the home selling process. If you are undecided about selling or renting, we also offer professional property management services. We can even market your home for sale and for rent simultaneously. This presentation and all embedded links like the welcome video below are viewable online at: BergerTeam.net We look forward to getting together with you and answering all of your questions. Let’s plan to chat soon at your convenience over a cup of coffee! Best Wishes,
KEEP CALM AND
START PACKING
Home shown was marketed & sold by The Berger Team!
Sold for $655,000 98% of List Price In 35 Days
Contents The Real Estate Leader – RE/MAX . . . . . . . . . . . . . . . . . . . . . . . . .
5
RE/MAX Versus the Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
You Benefit From Our Experience . . . . . . . . . . . . . . . . . . . . . . . . .
9
98% Seller Satisfaction! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Over 700 Families Served! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Professional Representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Berger Team Business Philosophy . . . . . . . . . . . . . . . . . . . . . . . . . 16 Client Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Five Star Service! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1 1. Comparative Market Analysis & Pricing . . . . . . . . . . . . . . .
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2. Home Preparation & Staging . . . . . . . . . . . . . . . . . . . . . . . . 24 3. Customized Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 a. Maximum Exposure via the Internet & MLS . . . . . . . . 28 b. Professional HDR Photography . . . . . . . . . . . . . . . . . . . 30 c. Aerial Video & Photography . . . . . . . . . . . . . . . . . . . . . .
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d. Brochures & Financing Flyers . . . . . . . . . . . . . . . . . . . . 33 e. Digital Marketing – Ecards & Retargeting Ads . . . . . . 34 f. Print Advertising + SMS Technology . . . . . . . . . . . . . . 36 g. Matterport Interactive 3D Tour . . . . . . . . . . . . . . . . . . . 38 h. Video Walk Through - Zillow & Trulia . . . . . . . . . . . . . 40 i. Virtual Tours - Panoramas, 360’s & Video . . . . . . . . . .
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j. ShowingTime Scheduling Service . . . . . . . . . . . . . . . . . 42 j. Open Houses – Yes We Do Them! . . . . . . . . . . . . . . . . . 43 l. Certified Luxury Home Marketing Specialist . . . . . . . 44 m. Luxury Home Syndication . . . . . . . . . . . . . . . . . . . . . . . 45 n. The RE/MAX Collection – Fine Homes . . . . . . . . . . . . 46 4. Skillful Negotiation & Sage Advice . . . . . . . . . . . . . . . . . . . 48 5. Expert Transaction Facilitation . . . . . . . . . . . . . . . . . . . . . . 50 Children’s Miracle Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Moving Forward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 The Berger Team Pledge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
The Real Estate Leader
MORE CONSUMERS VISIT
REMAX.COM THAN ANY OTHER REAL ESTATE FRANCHISE WEBSITE THE NUMBER ONE RE/MAX BROKERAGE ON THE EAST COAST
RE/MAX INTERNATIONAL
RE/MAX By The Numbers
17.0
1,036,000
30.2%
110+
Average Transactions 1
Brand Awareness 3
7,841
Offices Worldwide
U.S. Transaction Sides 2
Countries & Territories
119,041
Associates Worldwide
1 Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides for the 1,752 largest participating U.S. brokerages for which agent counts were reported. Coldwell Banker includes NRT. Berkshire does not include Home Services of America. 2 Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
6
RE/MAX INTERNATIONAL
2019
USA
THE
RE/MAX VS INDUSTRY ®
Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.
NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER AGENT (LARGE BROKERAGES ONLY)1
U.S. TRANSACTION SIDES2
BRAND AWARENESS (UNAIDED)3
COUNTRIES & TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
16.3
1,004,000
30.2%
110+
8,229
124,280
10.3
Not Released
0.4%
11
500
8,000
8.6
128,416
1.3%
36
2,300
40,300
8.0
709,117
15%
44
3,200
94,200
7.9
Not Released
4.5%
3
1,450
50,000
7.6
393,184
21.0%
80
9,600
127,500
6.8
76,844
0.8%
4
360
12,100
6.5
1,095,874
8.0%
37
1,000
180,000
6.5
123,113
2.1%
72
1,000
22,600
4.7
74,678
0.1%
2
53
15,570
4.6
51,000
0.3%
2
160
11,000
4.2
34,644
0.1%
1
238
8,155
3.9
56,000
0.1%
1
168
16,000
©2019 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2018, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2018; all other competitor data is from company websites and industry reports. 1Transaction sides per agent for all but Realty ONE Group are calculated by RE/MAX based on 2019 REAL Trends 500 data, citing 2018 transaction sides for the 1,757 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. Transaction sides per agent for Realty ONE Group calculated using company’s data included in above chart. 2Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 19_301408
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RE/MAX ALLEGIANCE RE/MAX ALLEGIANCE
You Benefit From Our Experience! We Close More In Volume at RE/MAX Allegiance is the number one selling RE/MAX Allegiance RE/MAX brokerage on the East Coast. SOLD
FORAllegiance SALE RE/MAX Associates averaged 83%RE/MAX more volume than our In Hampton Roads, Allegiance closest competitor in the Hampton Roads market. Realtors average 83% more home sales volume than our closest competitor. With the highest average volume per Associate, RE/MAX Allegiance is anything but average! With the higher average home sales volume per agent, RE/MAX Allegiance Realtors are REAL ESTATE anything but average!
Volume By AgentHome Sales Volume Per Agent Average Yearly
$5.69M Berkshire Hathaway Towne Realty
$3.10M
Home Services1
$3.06M
Rose & Womble
$2.58M
Howard Hanna
$2.44M
RisMedia 2018 Power Broker Survey. Comparisons made from metropolitan Washington-based companies non-RE/MAX companies that are listed in the top 200 (ranked by transactions). Each RE/MAX office independently owned and operated. 1 Includes Long & Foster.
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THE BERGER TEAM
Your Satisfaction Our Sellers Have Spoken and the Industry Has Noticed!
Overall Satisfaction with Service Provided
98%
of RE/MAX Allegiance Sellers were Satisfied or Very Satisfied
Compared to
85%
of Sellers who used a competitor were Satisfied or Very Satisfied1
For two consecutive years, RE/MAX Allegiance has been named one of the top ten real estate firms for service excellence by Quality Service Certification, Inc., an independent third party research company that surveys real estate clients.
1
10
National Association of Realtor 2016 Survey of Sellers
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THE BERGER TEAM
Over 700 Homes Sold! To view a sample of properties sold by the Berger Team please visit: BergerTeamSoldGallery.com
OVER 700 HOMES SOLD! To view properties managed by the Berger Team please visit: RentingHamptonRoads.com
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We Know Hampton Roads!
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Professional Representation THE BERGER TEAM ADVANTAGE Providing specialized expertise in real estate law, finance, marketing, contracts, negotiation, short sales, investments, 1031 exchanges and professional property management
JOHN BERGER, CRS, GRI, MRP, SRES • BS, Economics – United States Military Academy, West Point, New York • U.S. Army Finance Officer & Operations Research Systems Analyst • Real Estate Broker, Licensed in Virginia • Luxury Home Marketing Specialist • Certified Residential Specialist • Graduate, Realtor Institute • Military Relocation Professional • Seniors Real Estate Specialist • Over 25 Years Experience • Over 700 Homes Sold
LISA BERGER, REALTOR, MRP • Retired GS-13 Supervisor U.S. Social Security Administration • Professional Property Manager • Military Relocation Professional • Over 12 Years Experience
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THE BERGER TEAM
Why Use a CRS Video - Click Here! The CRS designation is the highest credential awarded to residential sales agents and is awarded to REALTORS who have completed advanced professional training in marketing, finance, negotiation & real estate investment. They have demonstrated outstanding professional achievement in residential real estate sales. Less than 4% of all REALTORS® have earned the Certified Residential Specialist designation. SFR® certified agents are experienced at negotiating with finance institutions, tax and legal professionals on behalf of sellers owning distressed properties. You receive professional help with qualifying for short sale approval, developing a short sale package and limiting risk. Short sale transactions take extra time and effort but a SFR certified REALTOR® can help you through the process and avoid foreclosure. Why Use a GRI Video – Click Here! REALTORS® who have earned the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards and the sales process. John earned the Graduate Realtor Institute designation thru extension courses taught at the University of Virginia (UVA), Charlottesville, Virginia. A Military Relocation Professional is specifically trained to address the needs of service members and their families whether they are active duty or retired. They know the VA benefits available to veterans and can address the unique relocation needs of military clients. John is a U.S. Army veteran. Both John & Lisa are Military Relocation Professionals. Why Use a SRES Video – Click Here! Senior Real Estate Specialists are sensitive to the financial and emotional challenges senior clients face when they sell a long-held family home. They possess specialized knowledge about reverse mortgages and the use of pensions, 401k accounts and IRAs in real estate transactions. SRES® designees are a trusted source for qualified inspectors, contractors, movers, attorneys and CPAs. SRES® designees know how to simplify the transaction and eliminate the anxiety of selling your home. The RSPS certification is earned by REALTORS® who facilitate the selling, buying or management of properties for investment, retirement or vacation in a resort or recreational destination. If you have a investment property, consider working with a RSPS certified agent to manage the buying, selling or management process. They have training specific to managing investment, retirement, resort and vacation properties.
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THE BERGER TEAM
Business Philosophy The Berger Team’s philosophy is simple; they treat you like family. You’ll have partners who truly care, placing your best interests above all else. You benefit from their expertise and knowledge of the Hampton Roads’ real estate marketplace combined with the power of the number one company in global home sales and brand awareness … RE/MAX. The Berger Team is founded on the same principles of honesty and integrity instilled in John & Lisa during their small town upbringing. John’s moral character was further molded at the United States Military Academy while adhering to the West Point honor code and throughout his U.S. Army career where an officer’s word was his bond. Both John & Lisa live by the “Golden Rule” and proudly serve the Hampton Roads’ community as professional Realtors subscribing to a strict code of ethics. You can trust John & Lisa to do the right thing and to always put your needs first. Everyone wants to stand out but the truth is, not all do. The repeat and referral business John & Lisa receive is testimony to the high level of service they provide their clients. But don’t take our word for it. Please watch the video below to see what clients have said about their experiences working with the Berger Team. John & Lisa welcome the opportunity to be of service to you and your family. Please contact them anytime at your convenience … You’ll be glad you did!
BergerTestimonials.com
“Because You Deserve Professional Real Estate Service!”
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THE BERGER TEAM
Testimonials “John is the BEST realtor in the Tidewater area and VERY military friendly (he even has a special military rebate program)! Over the course of a four year period he helped me buy and sell my home in Chesapeake, VA (both military transfers). His expertise in the local tidewater market is second to none. He takes the time to explain every part of the buying or selling process making sure that you understand and are comfortable the entire way. John’s professional network is substantial and can get answers to the toughest questions quickly. John will undoubtedly help you find the home you are looking for, save you money in the process, and ensure you have the best buying or selling experience. Give him a call TODAY!” 5.0/5.0 by Doug Graul Sold a Single Family home in Western Branch, Chesapeake, VA “In an area where many homes have been on the market for 1 year+; John managed to ratify a contract on our home in 78 days for approximately 98% of list price paying customary closing costs. He is low key, professional and extremely proficient in the area of real estate sales.” 5.0/5.0 by Edward & Theresa Quinn Sold a Single Family home in Founder’s Pointe, Carrollton, VA “I have first hand knowledge about what a real estate professional should do and how they should react to clients. I was a realtor for many years. I have bought and sold homes with John Berger for years. I have also referred him to potential clients after I left real estate years ago and have heard nothing but the best from these neighbors and friends. When he comes to your house and sets out the plan for selling your home, he is very professional, courteous, and truly listens to your needs. He shows you the brochures he will use to market your home. They were beautifully done photos with relevant information about my home not just buzz words. His market analysis of my home was thorough, and he explains it in words that my husband with no real estate background could understand. He answers questions honestly. I will always have John Berger as my real estate professional and I will recommend him to others.” 5.0/5.0 by Sharon Faunce Sold a Single Family home in Smithfield, VA “John was an absolute god send. Going through a divorce with a hostile ex was not easy. John made it all look easy. He took all the stress out of the short sale I was forced to do. Thanks John!” 5.0/5.0 by Nicole Atchley Sold a Single Family home in Deep Creek, Chesapeake, VA
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THE BERGER TEAM
“My wife and I chose John because of his brochure that shows the house listing. It is the best advertising brochure that I have ever seen. We had moved out of our home and it was bare. John had the rooms digitally displayed in the brochure and it looked real. The time for listing and actually closing out was less than 5 months. John was great at negotiating and taking care of the small things that come up at closing. We certainly recommend John because of his experience and professionalism. We enjoyed working with him.” 5.0/5.0 by Ron & Judy Cox Sold a Single Family home in Gatling Pointe, Smithfield, VA “John was a tremendous resource and help when we needed to sell our home. He was professional every step of the way and helped to guide us through a long and arduous short sale. We are a military family and no longer resided in Hampton Roads, but we could trust that everything was being taken care of professionally and punctually. John’s wife, Lisa, also works with him as a property manager and she is great. I would highly recommend anyone in the area to use John (and Lisa) Berger for home buying or selling (or prop management) needs!” 5.0/5.0 by Martin & Christine Battcock Sold a Single Family home in Norfolk, VA “John helped us locate, negotiate, and buy our home in 2007. His knowledge and patience was amazing! As a military family we were unfamiliar with the area and a bit nervous about purchasing a home in a new location. John helped us make great decisions and then saved us thousands on the purchase price. Then five years later he coached us through a short sale and saved us thousands of dollars again! We put the home on the market in December and closed before the end of April. John quickly answered all our questions and made sure our paperwork was submitted in an accurate and timely manner. The next time I buy a home in the Hampton Roads area, I’ll make sure John Berger is there to help me!” 5.0/5.0 by William & Rachael Tisdale Sold a Town Home in Greenbrier, Chesapeake, VA “John, along with his wife Lisa, were always very helpful, understanding, friendly and patient with our endless questions. They always responded to us very quickly. Thanks to them, the whole process was very smooth and painless. They literally walked us through the entire process.” 5.0/5.0 by William & Deborah Farrell Found Tenant for Their Home in Suffolk, VA
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Five Star Service! Comprehensive Market Analysis Home Preparation & Staging Customized Marketing Skillful Negotiation Expert Transaction Facilitation
THE EXPERIENCE THE TOOLS, THE KNOW-HOW
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Comparative Market Analysis (CMA) I compare your home to similar style homes (e.g. ranch, colonial, transitional) which have recently sold in the nearby surrounding area and price adjust for differences in age, square footage, lot size, lot type (e.g. waterfront, golf course, cul-de-sac), views (e.g. wooded, marsh, water), bedroom/bathroom count, exterior siding (e.g. brick, vinyl, fiber board), foundation (e.g. crawlspace, slab), condition and features such as pools, garages, sheds, fencing, decks, porches, piers, boat lifts, etc. I pull comparable sales from within your neighborhood whenever possible but never from outside your home’s school district. I’ll remove any homes from the analysis which were distressed sales (e.g. short sales, foreclosures) and I’ll demonstrate to you how your home stacks up to the competition (homes currently for sale) with a quick look at homes that didn’t sell. (expired or withdrawn from the market) Ask yourself this … Who’s analysis do you want to rely on when determining your home’s current market value and who’s advice would you trust when setting an asking price for your home?
JOHN BERGER, CLHMS, CRS • BS – Economics, United States Military Academy, West Point, New York • United States Army Finance Officer and Operations Research Systems Analyst • Certified Luxury Home Marketing Specialist (CLHMS) • Certified Residential Specialist (CRS) • Over 700 Successful Home Sales • Hampton Roads Real Estate Investor
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Home Preparation & Staging “You Only Get One Chance to Make a Good First Impression!” We’ll work together towards the goal of maximizing your home’s curb appeal and go room by room to determine what improvements will help to present your home in its best light. A well staged property increases the chances of higher price offers and a quicker sale. Vacant Home? We can virtually stage it ... No worries!
Virtual Staging
Before
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After
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Customized Marketing
26
The Berger Team maximizes exposure of your home to the Hampton Roads’ marketplace. We market your home to both prospective buyers and their agents. Our marketing strategy employs a unique combination of proven tactics and cutting edge technologies to effectively target the largest pool of ready, willing and able buyers possible.
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THE BERGER TEAM
Maximum Exposure Local, National & Global Internet Presence Over 93% of all buyers begin their home search online. For this reason, we have created a strategically designed plan to generate unmatched visibility and premium placement for your property on top tier real estate and social media websites. Our marketing builds an online presence that produces millions of views each month thereby maximizing exposure of your home to the Hampton Roads’ real estate marketplace. Bottom line – Because of our innovative marketing, you gain a distinct advantage over the competition!
Syndication RE/MAX The RE/MAX Collection RealtyExecutives.com WikiRealty Zillow Trulia HomeFinder.com Homes.com RealtyTrac The Real Estate Book Homes&Land LakeHomesUSA Lands of America Realty Store LandAndFarm LandWatch Foreclosure.com Expresscopy AdWerx AgentDesks Agorafy ApartmentList Apartments.com Assist2Sell
Back At You Media CirclePix Close2Homes.com DigiPropz DitchTheSapce DreamHomeList eLookyLoo EnclosureSites.com FindAPlace4Me by Paradym For Rent FreedomSoft GetInHouse Guidance Realty Harmon Homes Home2.me by TourFactory HomeBidz HomeFacts HomePriceTrends HomeSpotter HomeWinks HouseHunt.com Houses.net HousesForSale HouseValueStore
IdealEstate ImagesWork by CirclePix International Property Network with myfun.com Juwai Kahping Keyboom LeadHax LearnMoreNow.com/ FineHomes Listingvideos by VScreen LotNetwork.com Mashvisor MHBay MyRentToOwn.com nest.me Nestigator New Home Source Oodle Open Real Estate Community Orrstown.com ParkBench PennLive PNC
Point2 Homes Properties Online Property Shark PropertyPath PropertySimple Rate My Agent RealQuest Express Relola Rentberry RentHop RentRange rePrnt SearchALLProperties by L2L Showing Suite Sodichan TotalExpert USHUD.com Ylopo Wallstreet Journal Xpressdocs Zonda Zumper
+ Thousands More*
*Your home will be advertised on all Hampton Roads real estate company and licensed Realtor websites!
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Professional Photography The most important element in marketing real estate is high definition photography optimized for print and digital use. In real estate, good pictures are worth a thousand words and thousands of dollars!
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Aerial Video & Photography All homes we market boast high definition aerial photography! Select the play icon to view aerial video of the home shown below!
SampleHomeVideo.com 32
Brochures & Financing Flyers Custom multi-page full color property brochures will showcase the unique features of your home. Photos of neighborhood amenities such as pools and playgrounds plus floor plans and surveys are included when available. Powerfully written property descriptions utilizing words which evoke positive buyer emotions set your home apart from the competition. Financing flyers with multiple loan scenarios are provided by participating lenders. Brochures are prominently displayed inside your home during showings as well as outside in clear acrylic waterproof boxes. Buyers who visit your property leave with high quality literature accentuating the benefits of your fine home! Select the link below to view more examples of what our design team can create for your home!
BergerTeamBrochures.com 33
Announcing Your Home! Your home is advertised to local home buyers visiting heavily trafficked sites like USA Today, ESPN and thousands more!
Your ad is finely tuned to reach the right people!
Actual Online Ad
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Just Listed!
Your ad is finely tuned to reach the right people!
SOLD for 99.2% of Asking Price in 30 days!
Daily Marketing Report* Frequently Asked Questions
Your ad is finely tuned to reach the right people!
*Actual report from this home’s ad campaign after one week.
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THE BERGER TEAM
Old School Print Advertising
+ New School SMS Short Message Service Marketing
= Tech Savvy Agent!
Your home’s unique text code is advertised in magazines, on yard signs and in social media postings. Text codes prompt buyers to obtain more information about your home on their cell phone or tablet. Listing Booster instantly sends your home’s features, asking price, photos and video to prospective buyers along with links to Google maps, satellite imagery and 360 degree street view technology! To see how easy this works text: TOUR 32276 to 878787 36
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Your property, brought to life The Matterport 3D Media System Blow prospective buyers away with 3D Showcase - an immersive online 3D experience that gives buyers a true sense of the feeling of your property before they ever see it in person. We put Matterport’s industry-leading technology to work for your listing. Weed out less interested buyers, and attract more qualified open house attendees.
Your property in immersive 3D, ready on Day 1 1. 2. 3.
We scan your property with the Matterport Pro Camera. Within hours, your virtual Matterport Space is ready to experience. Anyone can explore with ease, right from their browser.
Inside View
Dollhouse View
Floorplan View
Navigate a property like a videogame with Inside View.
Proprietary Dollhouse View shows how an entire property fits together.
Understand layout in a glance with top-down Floorplan View.
Create a connection Home buyers will create an immediate, lasting emotional connection to a property because they can experience it as if they were really there.
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Engage more buyers Matterport spaces are easy to share, so anyone with a computer or mobile device can have the open house experience from anywhere.
Build buzz Generate momentum like you wouldn’t believe before the first open house with a space-age tool that will captivate buyers and motivate them to make an offer.
Got Technology? Learn About It
Try It For Yourself
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We Showcase Your Home with a Video Walkthrough!
video walk through
A walkthrough video instantly enhances your placement on Zillow & Trulia because homes with video are propelled to the top of buyer search results. Sit back and watch the traffic to your home soar! Video offers insights into your home’s unique features and layout by showing how rooms connect. Creating a video walkthrough of your home significantly increases engagement with prospective buyers. Homes with video: • Get 3 times more clicks • Get 2 times the page views • Get double the saves Better exposure translates to a faster sale!
Virtual Tours We create a virtual tour featuring interior, exterior and aerial still photos, panoramas and video of your home and community amenities. Your tour is viewable by real estate agents searching the Multiple Listing Service (MLS) and by prospective buyers searching top tier homes for sale websites.
Select the play icon to view a sample virtual tour
SampleVirtualTour.com
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ShowingTime provides a fast and efficient scheduling service that makes it simple and convenient for you to confirm showing appointments on the go. Feedback is automatically requested after the buyer’s agents are finished with each showing. We Offer You ShowingTime Services Because: • It’s Efficient - Agents simply call 800-SHOWING to schedule showings & to receive showing instructions • No Missed Showings – Requests answered 24/7/365 by experienced, courteous appointment specialists • It’s Convenient – You confirm or decline showing requests via mobile app, text or phone call • You Stay Informed – You receive showing feedback and reporting to track all listing activity throughout the entire home selling process When homes are vacant or while you’re on vacation agents can be instructed to simply “Go Show”. You are notified of showings but not asked to confirm them.
“The next time we sell a house we won’t even consider an agent who doesn’t use the ShowingTime Appointment Center.” 42
- Sellers who had 24 showings in 30 days and received an acceptable offer
YES … We Do Them! The Berger Team Sold this Home in 52 days!
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LOOK FOR THE SYMBOL OF LUXURY REAL ESTATE KNOWLEDGE
Institute Members like JOHN BERGER, CLHMS who have earned the Certified Luxury Home Marketing Specialist™ (CLHMS) designation complete extensive training and have demonstrated performance in the upper-tier market. The Institute for Luxury Home Marketing exists to help sellers of luxury homes find real estate professionals with the knowledge, skills and proven expertise to support their individual needs. With a mix of real world experience and advanced training, a Certified Luxury Home Marketing Specialist possesses the tools necessary to compute the fair market value of your home. Determining the right price is key to a successful sale. CLHMS desginees have access to exclusive market insights enabling them to stay abreast of changing market conditions. Employing effective strategies and the latest technology a CLHMS will create and implement a unique marketing plan to sell your luxury home. It's this combination of specialized knowledge and skills that makes a Certified Luxury Home Marketing Specialist the best agent choice for sellers of luxury properties.
LUXURYHOMEMARKETING.COM
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at its finest Your home is advertised online in this portfolio of international luxury publications if it meets or exceeds the stated value criteria.
2.3M+ monthly visitors Listings $1,000,000 and above qualify
240k+ monthly visitors Listings $750,000 and above qualify
20M+ monthly visitors Listings $650,000 and above qualify
570k+ monthly visitors Listings $500,000 and above qualify
350k+ monthly visitors Listings $500,000 and above qualify
43.1M+ monthly visitors Listings $450,000 and above qualify
17M010 - 111317 - H
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theremaxcollection.com
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Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world. This RE/MAX luxuryhome marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. To qualify for inclusion in The RE/MAX Collection, homes must be at least twice the local average listing price.
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THE BERGER TEAM
Skillful Negotiation When an offer is received on your home, you have 3 choices: Accept, Reject or Counter? This is when a seasoned agent with great negotiating skills can be invaluable. Good negotiators focus on solutions instead of turning things into an adversarial crisis. They seek win-win outcomes. John is intricately familiar with real estate contracts and knows how to protect your best interests. Including the right wording or provisions can spell the difference between a bad result or legal battle and a smooth closing. John negotiates 2-3% more in price, terms and conditions for his seller clients than the average agent. That translates into thousands of dollars to you at closing!
UNDER CONTRACT
JOHN BERGER, CRS SERVINGHAMPTONROADS.COM
RE/MAX ALLEGIANCE
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THE BERGER TEAM
Expert Transaction Facilitation Sit Back & Relax! The Berger Team has helped their clients successfully navigate over 700 home inspections, appraisals and real estate closings. More Sales = More Experience! John & Lisa know the industry norms and expertly guide you through the entire process. They offer you sage advice and keep you informed every step of the way. They ensure all the I’s are dotted and the T’s are crossed so you avoid costly pitfalls. John & Lisa provide coordination between you, your settlement agency and everyone involved in the transaction so you get to closing on time. The Berger Team’s proven system and attention to detail assures you will experience a smooth closing! Don’t Worry … We Got This!
That’s the sign of a RE/MAX agent® 51
RE/MAX ALLEGIANCE
Allegiance Cares When it comes to helping kids, we feel we had a responsibility. That’s why in 1992, RE/MAX leveraged the power of our network to fuel a vital nonprofit, Children’s Miracle Network Hospitals. The cause started with a single telethon in 1983 and, with the backing of RE/MAX Associates, now supports 170 hospitals throughout the U.S. and Canada. Helping 62 kids every minute. Many Associates give on behalf of their clients after each transaction. Bit by bit, it has totaled up to over $157 million in donations.
Last year RE/MAX Allegiance raised nearly
$85,000
for Children’s Miracle Network Hospitals and has raised nearly $1
Million since the campaign
began Associates and staff volunteered
60,000 hours and donated over $2,000,000 to Community Organizations1 RE/MAX Allegiance is consistently named on the
Most Philanthropic List
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1 Based on a survey of Associates and Staff
BE A MIRAGLE MAKER. If you’re buying or selling a property, join us in supporting our local Children’s Miracle Network Hospital. For every transaction, we make a donation that helps support medical research initiatives and provide life-saving care to local kids.
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THE BERGER TEAM
Moving Forward Selling Can Be Emotional John & Lisa understand you are not just selling a house but a special place where precious memories were made. They are sensitive to the fact that your home evokes a lot of powerful feelings like pride security, achievement and family.
Selling Can Be Stressful Selling a home ranks among the most stressful of all life experiences. There’s a lot of time, hard work and uncertainty involved with selling your home. When you employ The Berger Team you’ve chosen wisely. From help with determining the right asking price, home prep and staging to marketing, negotiating and closing, John & Lisa take the worry out of selling your home. They look forward to being your trusted real estate advisors.
You Deserve the Extraordinary!
Sold for $770,000 98% of List Price In 56 Days 54
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We Pledge To: Provide you with quality, personalized service that meets your needs and exceeds your expectations. Be honorable and honest in all dealings. Keep in touch with you and effectively communicate all matters in a timely manner. Act fairly towards all in the spirit of the Golden Rule. Offer you specialized services that deliver value and reduce the stress of selling your home. Observe the REALTORSÂŽ Code of Ethics and conform our conduct to its lofty ideals. Scouts Honor!
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LISA BERGER, MRP
JOHN BERGER, CRS
757.635.3787 Cell 436.4500 x 117 lisaberger@remax.net
757.618.3300 Cell 436.4500 x 166 johnberger@remax.net
RentingHamptonRoads.com
ServingHamptonRoads.com
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Associate Broker
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505 Independence Pkwy., Ste 240, Chesapeake, VA 23320 4000 Virginia Beach Blvd., Ste 164, Virginia Beach, VA 23452